Luel

Before Luel, linen garments were often folksy, expensive without designer’s touch. The best in linen quality and design was often reserved for niche consumers – we are here to change that. With local partners supplying premium-quality linen, our vast know-how, clever pricing and minimalist designs, we have transformed the linenwear market forever. We believe that our premium fabrics and the talent that stands behind our brand are the best we can offer the world.

Our mission is to create and deliver absolutely modern, clean-cut and intelligently marketed linenwear. We are here to innovate through ethical production,disrupt traditional fashion price formation and transform your linenwear experience.

With over 17 years of experience, Luel is growing as an affordable alternative for conscious, confident and freedom-seeking women looking to find clean yet innovative designs for both themselves and their children.